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Critiques
Brand / Unique Value Proposition (U.V.P.)
The term Unique Value Proposition is
not new. It can apply to many situations. Your Resume should convey your U.V.P. to a prospective employer. If you were
a business owner, your Loan Proposal should convey your company's U.V.P. to your banker.
Too often, answers to our New Resume questionnaires are incomplete. Clients often assume that we will fill in gaps in your job description...and generally, that's true...but what's missing is your unique approach...your value to a prospective employer...what is it about you that makes you stand head and shoulders above all the others...in other words, what is your U.V.P. Your unique approach must be quantified and worded to present you as that "one person IN a million" not "one person OF a million." For example, the statement: "Reduced expenses by training CSR's to solve the problem during the first contact." could be replaced with: "Cut CSR Overtime by 20%, saving $23,000 in annual labor costs by rewarding higher one call resolution ratios." The second statement sounds crisp, utilizes industry keywords and quantifies the accomplishment. Powerful, interview generating resumes have one thing in common. Something stands out in the copy that makes the reader want to learn more. It's our job to help you identify your Brand / U.V.P. and present it early in your Resume. | ||||||||
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"This is my thank you letter to you. I’ve never written a thank you letter before... I’m very grateful for all your help. I’m glad that I’ve pushed that “submit” button and initiated that order process. You not only started me off on the right foot by updating my resume but you’ve coached and encouraged me throughout my job interview process. I’ve trusted you with all my documentation needs and that trust had given me an extra strength of confidence which had allowed me to show up at the interviews witha big smile on my face. My smile had gotten even bigger when they’d offered me the position. I thank you from the bottom of my heart. The overall experience was fantastic. Thank you!! " |
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V.P. Ontario, Canada |
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"Your vast knowledge and quick turnaround has helped me through an untenable situation by taking copious amounts of information, organizing it and producing an accomplishments driven document that produced an interview within 10 days. I remain...It has been a pleasure" |
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| J.H. New York City, New York | |
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"Stunning...absolutely stunning! You have given me a renewed sense of self knowing I was cabable all along, but unable to put it in words. I was prepared to be on the defensive, but I am totally pleased and can't say enough about the final product. I will definitely refer you to all my friends and colleagues... By the way, did I say Thank you?! THANK YOU!" |
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| E.M. Miami, Florida | |
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