Brand / Unique Value Proposition (U.V.P.)
The term Unique Value Proposition is
not new. It can apply to many situations. Your Resume should convey your U.V.P. to a prospective employer. If you were
a business owner, your Loan Proposal should convey your company's U.V.P. to your banker.
Too often, answers to our New Resume questionnaires are
Clients often assume that we
will fill in gaps in your job description...and generally, that's
true...but what's missing is your unique approach...your value to a prospective
employer...what is it about you that makes you stand head and shoulders above
all the others...in other words, what
is your U.V.P.
Your unique approach must be quantified and worded to present you as
that "one person IN a million" not "one person OF a million."
For example, the
"Reduced expenses by training CSR's to solve the problem during the
could be replaced with:
"Cut CSR Overtime by 20%, saving $23,000 in annual labor costs by
rewarding higher one call resolution ratios."
The second statement sounds crisp, utilizes industry keywords and
quantifies the accomplishment.
Powerful, interview generating resumes have one thing in common.
Something stands out in the copy that makes the reader want to learn more. It's our job to help you identify your Brand / U.V.P. and present
it early in your Resume.